Increase your credibility as an expert - Gaining knowledge and experience within your niche immediately sets you apart from most other small business owners who are generalists.
Increase your perceived value - People can easily see the value of what you offer, and potential clients recognize that you're the solution to their problem. They self-select themselves to be your client because you are speaking directly to them in a way that they can relate.
Turn your competition into colleagues and referral sources - Two business owners in the same business but working different niches can refer even more to because they are already fishing in the same general pond... they are just after different fish and can "throw back" to you the ones that fit your niche.
Attract higher quality clients - Attract the kind of clients you truly enjoy and can best serve.
Improve your marketing decisions - You'll know exactly who you want to reach, where to best find them, and how to best spread the word about what you offer.
Improve your marketing effectiveness - You'll see much better results from your marketing time, money, and energy.
Decrease the time spent marketing - All your marketing activities will build on each other, so you'll be creating a powerful marketing engine.
Simplify your business - Instead of trying to be all things to all people, you'll be able to focus on your niche, gain powerful experience, and simplify your office operations.
Command higher fees - Clients are much more willing to pay higher fees because they know they'll get the results they want. They see your past clients and customers as people just like them getting the results they want.
Generate more referrals - It's much easier for people to talk about what you do to the people who most need what you offer.
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